Feeds:
Posts
Comments

Posts Tagged ‘FRUITSHARE’

Here we are hurtling through November, the October blues are over and I have my fairy lights pinned around the outside of my greenhouse. Everything is sparkly again. You would think that as an Autumn baby I would be happy at this time of the year. Instead it’s all gloomy as summer has slipped away at break neck speed and it’s dark outside. Oh, and I always get some weird virus and the snot monster attacks. C’est la vie but at least I know I’m not alone.

So sparkly lights and pots full of winter bedding plants have cheered me up. I still have loads of apples, some are being stored, some are destined for the chickens [yes I have fruit-loving poots too] and some will be used to make even more of River Cottage’s irresistible Bramley Lemon Curd. Fruitshare has been bigger than ever this year, thanks to Twitter and the lovely people out there that have supported it. But there is a long way to go yet before it becomes a truly successful initiative.

The Newsround feature didn’t come off. The move to Salford and a change of heart with the producer meant that the cameras didn’t roll. I was disappointed. I felt awful that I had lined up a small team of willing children and fruit sharing mums to have to call it all off. The idea was to follow a fruit sharing journey, where apples would be collected from the garden of one family and given to another. Then, the fruit seeking family would get stuck in, aprons on, scales out, to transform the free apples into lovely puddings and jams.

Well, as it happened, it was decided that the fruit sharing journey would be recorded anyway! Not quite by a camera crew but by my trusty old camera instead. Kim Carmyllie [Mum, baker of fabulous cakes, Cub leader and IT Manager] was [and is] my Fruitshare star from sunny old Bolton who was still up for doing a fruit sharing rendezvous. I had recently discovered an untouched crop of the most delicious apples too and desperately needed someone to pass them on to!

The meeting took place over half term so I could get the kids to help out. Our first mission was to pick the apples. The tree is in the midst of a construction site for a self-build project [potential client] so the picking became more of an adventure. Mud and diggers everywhere. The son was in his element. After sliding down an embankment of excavated soil…we all fell silent; spell bound. No, not with more construction machinery, we had disturbed a young Roe deer who had been hiding in nearby undergrowth. We watched for a while before it bounded off across the fields. Magic. I have to point out that this plot of land is surrounded by busy roads just on the outskirts of Bury!

On with the apple picking, nettle stinging and embankment sliding we went and filled all our baskets. I am not sure what variety of apple it is but they are good eaters [and cookers as we later found out]. The tree has a beautiful shape and the branches fall all the way down to the ground; I have never seen one like it. The area used to be a small orchard and this is one of two trees that remain. I hope they decide to plant more.

With kids prepped to be on their best behaviour, off to Kim’s kitchen we went with our bounty. You can tell Kim enjoys her baking; a kitchen table full of baking goodies; home-made jams; chutneys; an apple jelly in the making; cupboards crammed with flours, sugars and spices. What would we make? This important decision was left to the kids…apple cake followed by apple and ginger jam. We all got stuck in; weighing, mixing, peeling, beating, pouring, sprinkling and the inevitable spoon licking!


I’m not sure on the exact recipe Kim used but I have located one that is similar here [we didn’t add the toffee]. Once the cakes were poured into their cases the kids piled on an extra ingredient, demerara sugar, to give it a lovely sweet and crunchy crust. We popped them in the oven for around 40 minutes and boy those baking aromas were delicious!

Next, the apple and ginger jam. I have found a recipe, again similar to the one Kim used, on another blog here. Kim used stem ginger though and added in the syrup too. We chopped the apples and put them in a pan with the water and waited… and waited… and waited for them to turn into the pulpy texture we were expecting. The mystery apple seems to hold on to its texture when cooked…so a ‘chunky’ apple and ginger jam it was to be!

We were with Kim for a good few hours and enjoyed every minute; so a big thank you goes out to her 🙂 We even got to take home some jars of jam and one of the apple cakes…both utterly delicious!

The harvest season is practically over, although I know there will still be thousands of trees out there hanging on to their fruits. The Fruitshare website will have some new features added for next year and I’m hoping for bigger and better publicity too. No doubt I will keep you all posted. Thank you again to all those that have supported this very new initiative x

Read Full Post »

You may have noticed my persistent Fruitshare.net plugging on Twitter has lapsed for a little while over the past week or so. Proper work [preparing borders for new planting] has been responsible for the mini break. But, despite the Twitter quietness, pretty incredible things have been developing for Fruitshare’s ‘spread the word’ campaign.

It began with an article about Fruitshare in my local newspaper the Bolton News, [thankfully the online version doesn’t have the cheesy photo]. The article miraculously instigated two further publicity leads, a stint on BBC Radio Manchester with Heather Stott and, the cherry on top…an email from CBBC’s Newsround producer to say they’d like to feature Fruitshare! Obviously I said ‘yeah’!

I’m now in the process of gathering some ideas… potential gardens, Fruitsharers and Fruitseekers that would be up for a bit of stardom. I think I have sussed the first two…but just need someone from around Bolton or Manchester, preferably with kids [age 6 to 12], with a bit of a passion for baking [or jam making or whatever] to be our featured Fruitseeker. I shall thus be approaching those already registered on the Fruitshare website to see if I can find that special star…filming will take place over the next couple of weeks.

I’m very much excited about this little bit of national coverage for Fruitshare and keep my fingers crossed that it might just, maybe, possibly lead to a little bit more…I need to keep that publicity ball rolling. This week I will be around in the office a bit more so will continue the Fruitshare.net tweeting. If you happen to spot one, please do continue to retweet…it all really helps.

The number of registrations on the Fruitshare website keep rising, especially on the ‘Fruit Wanted’ list. My next mission is to try and up the numbers on the ‘Fruit Available’ list. Any Fruitseekers reading this, if you know of anyone living nearby that has a fruit tree growing in their garden please let them know about Fruitshare. This poster could be used in local shops or even posted through letterboxes to help spread the word in your area.

I will keep you all posted on how the Newsround feature develops and who will be the Fruitseeker star!

Thanks all and happy fruitsharing x

Read Full Post »

Some of you will have already clocked that I have a bit of thing for fruit. It was an unknown variety of strawberry that first made me swoon, an incredibly sweet and juicy one that simple knocks the socks off anyone who tastes them. That was the initial hook which consequently set about a heightened sense of awareness of what fruit, if any, was growing quietly in other people’s gardens …with a relentless desire to have a sneaky little taste.

My eagerness for wanting to find and try fruit was, all of a sudden, completely quenched with the onset of the apple harvest season. I gathered unwanted apples of all shapes and sizes from the gardens I worked on, made enough apple crumbles and apple Dorest cakes to feed the five thousand and had enough surplus apples to keep family and friends extremely happy. It was an overwhelming time and they weren’t even my apple trees.

Borne from this abundant apple frenzy is fruitshare.net. I wanted to find a way of sharing this unwanted garden grown fruit, not just in the area I live but to make it accessible to people across the country. The website was set up and then redeveloped a year later in partnership with another fruit enthusiast, Richard Borrie from orangepippin.com, into a fully working database driven website. We are now in the beginnings of our second harvest season and we are keen to spread the word about the Fruitshare initiative as the more people that know about it the more sharing of the country’s forgotten fruits will take place.

Hence, I am now on a little mission to get as much publicity as I possibly can, and by publicity I mean national… and beyond. I think the idea is a great one, but I am biased I know. What would be really really cool is if all of the grow your own/buy and source local/encourage sustainable food endorsing celebrities/organisations would give Fruitshare a big thumbs up and link up to us from their websites  …but, lets be honest, that would just be dreaming. So, back to reality, a press release is the normal first port of call. Done. This has been sent out to a whole raft of publications from local press [they’re getting a bit fed up of me now I can tell], specialist magazines, national newspapers to BBC Breakfast! If anyone has close friends or relations at any of the major news publications please do get in touch!

You’re probably sensing that I’m not getting very far with the traditional publicising route; well you’d be pretty much spot on. Time is ticking, I don’t have oodles of free time to be chasing illusive ‘contacts’ I’ve been dragging out of the internet, I need a new plan.

Twitter. You’re very likely to be reading this because of Twitter. Fruitshare.net wouldn’t be here if it wasn’t for Twitter [Richard from Orangepippin contacted me via Twitter]. My other half rolls his eyes every time I mention Twitter…like many other other halves I am sure. People love Twitter, people hate Twitter. Twitter has had bad press, has been blamed for the recent youth riots, but, it was also the cause for the mass community clean ups that followed. It has a good side and bad side; I want to bring out its great side.

With Twitter on my mind I have devised a new little plan, just to see how far I can publicise Fruitshare by just tweeting. As Fruitshare’s website is purely in existence today due to Twitter what better way to see the initiative evolve into an international phenomenon [there’s no harm in thinking BIG!].

So here’s the plan. If you think the Fruitshare idea is a great one and would like to get involved by spreading the word just simply retweet my tweets about Fruitshare. My mission is to tweet appropriate publications/media/organisations details of and a link to the Fruitshare site plus a link to this blog in the hope that they will give coverage to the scheme.

That’s it. Not rocket science I know. It may be a complete belly flop from which I’ll need to pick myself up and put my thinking cap on again. But, I’m up for giving it a go as I really would like to see people making the most out of the nation’s forgotten garden fruits. Please help by spreading the word. Thank you x

 

UPDATE 12/09/11

It is day 6 of the Fruitshare campaign and so far the blog stats have rocketed, the retweets have been immense and the lists on the fruitshare.net site are getting longer! Support and feedback has been really positive and I thank everyone who has spread the word so far.

One other idea I’ve come up with to help promote the Fruitshare initiative is a little A4 poster that can be downloaded from here, printed out and pinned to notice boards up and down the country [and beyond] in offices, cafes and shops. I’m demanding I know. I am duly printing them off myself and will be loading up the other half with them [who’s still rolling his eyes at me] to put up around his workplace. I shall go and hassle all the shop owners, with big smiles.

I am still persisting with the Twitter campaign, although I do sense most are now fully informed with the whole Fruitshare thing…I apologies for my one track mind and repetitiveness. It shall all be over with the end of the harvests! My mission is still to get some national media coverage [I’m afraid I’m still thinking BIG]; and would love anyone to contact me for the official Fruitshare press release [mentioned earlier], for a chat about the project or any other ideas on how to spread the Fruitshare word. As you’ve probably guessed, I’m a bit passionate about the whole affair and will even share my precious, maturing sloe gin with anyone who can steal me that national slot for Fruitshare!

Thank you everyone, happy Fruitsharing x

Read Full Post »

This month’s entry is not a rehash of the BL Magazine column but my chipping away at making the future more fruity!

The term ‘self-sustainability’ has been around for rather a long time and while I suspect many of us continue to aspire to be modern day Tom and Barbaras, the world we live in is still heavily reliant on mass production. We horde to the supermarket temples in our millions every week for the convenience shop, as well as the BOGOF bargains. I too am guilty. But, how do we really change our comfortable habits and move, en masse, to a more self-sustainable way of life? Our lifestyles will have to re-evolve at some point, not necessarily by converting our back gardens into mini productive farms like Tom and Barbara, but by finding simple ways of transforming our own outdoor spaces into more imaginative and resourceful places.

The article in  The Telegraph [07/03/11] regarding Prince Charles’ endorsement of how growing organic fruit and veg can save the world is not far from my harpings on about the benefits of growing and sharing fruit. ‘Gardener’s are key to saving the environment’ [he says] and even the smallest plot can ‘make a difference by sucking up carbon, providing food and creating habitat’. Gardeners are doing a very splendid job, they have been for a while, especially those who are wholeheartedly organic and have embraced growing-their-own. The problem is how do we get the busy non-gardeners to embrace this more sustainable grow-your-own activity?


Why do we need to change? The constant barrage of news articles on issues that are detrimental to our existence remind us on a daily basis. Here I mean issues like genetically modified crops; imported food and the associated food miles; depleting resources [like oil and peat products]; intensive farming regimes; and then there’s the big one…climate change; to even obesity and the nation’s unhealthy obsession with cheap and processed foods. Throw in the current economic downturn, rising living costs and the consequent penny pinching… it’s all very depressing.

Our gardens are hugely important spaces, yet a majority simply have no time for them. Front gardens are paved over for our precious cars, borders are left for weeds to flourish and larger areas are grassed for the apparent ease of maintenance; then the Flymos are dusted off for a quick skid over once a month. Then there are the bare-soil gardens with borders completely void of anything remotely green and lush. All this seems shamefully wasteful.

Maybe one answer to getting everyone involved in self-sustainability is to look back at the 1950’s ‘Dig for Victory’ campaign. With food supplies in short supply, people had no choice but to transform and cultivate their gardens into tiny productive plots. Roses were uprooted and our gardens became the trading life force of our communities; eggs, cabbages, potatoes, strawberries, tomatoes and whatever other home grown produce was bartered amongst neighbours. This was the ultimate in local food sustainability.

A more realistic approach for the non-gardening sustainable wannabes with little time would be… to grow fruit! You may laugh, guffaw and roll your eyes but it all makes sense. Fruit is very easy to grow, easier than growing, tending and protecting delicate vegetable seedlings, easier than maintaining a lawn [the proper way and not the aforementioned Flymo regime way]. Fruit is tough and comes in a range of very tolerant forms like perennials, canes, shrubs, climbers and trees. It is also very easy to add a few strawberry plants to a perennial border; replace an overgrown shrub with some raspberry canes; dig out the dead cordylines and plant a robust fruit tree or two instead; or brighten up a dreary corner with some bold leafy rhubarb.

Fruit is also very expensive to buy in the supermarkets…and the varieties grown for mass consumption are usually tasteless…and more often than not flown in from Europe or America. Growing fruit in your own back garden will save you money, will taste so much better and will generally produce such an abundance that you won’t have to worry about getting your five-a-day. The only downside is that buying fruit specimens will be more than the cost of a packet of seeds, but it is a one off purchase that will last many, many years [my father-in-law has a 40-year-old rhubarb that is still growing strong].

Fruit is also beautiful, can be very structural and is beneficial to insects by providing an abundant and rich source of nectar. Growing fruit puts us back in tune with our seasons, is brilliant for our children [they will gobble up a plate of fruit while turning their noses up at veg!] and is packed full of super healthy vitamins. Ok, growing fruit won’t make you entirely self-sufficient, but it’s a huge step in the right direction…and you never know where it will take you.

Prince Charles is right to say that the smallest of plot can ‘make a difference by sucking up carbon, providing food and creating habitat’… but to have significant impact we all need to get on-board and have a go at growing our own. For those of us that already do this, brilliant, a golden star all round [sorry influence of the five-year-old!]; the next challenge is to convert the masses!

Thankfully there are many out there that are trying to persuade more people to embrace a more sustainable life. Startuk.org [set up by The Prince’s Charities]; the Slow Food movement; Soil Association to smaller initiatives like incredible-edible-todmorden.co.uk and fruitshare.net are all trying to chip away at re-evolving the way we live.

To most the idea of being self-sustainable will be either a dream or an impossibility. But by taking a small step and simply growing more fruit in our gardens we are setting into motion a whole list of benefits that will help us to live a more sustainable life. We will re-connect with how and where our food comes from, grow to appreciate the seasons, eat and share more super fruits, educate our children, acquire new skills, refine our tastes for fresher and better food, reduce fruit miles, saves those pennies, we could even start bartering with our neighbours! We just need to find more ways to tantalise, persuade and nudge the non-gardeners to give it a go.

Read Full Post »